From Mwalim's Producer Journal:
I was at the All Access Music Conference in August of 2012 and one of the things that struck me was
this: as a producer in a room full of music producers, why is it a novelty that I produce real bands and real band recordings? The music business migrated to an electronica, direct input production system in the 1990's. As I sat at the conference and listened to the interviews with the top producers of today, who all worked off of a single beat machine and sampler, it was proof positive that popular music had de-evolved. As the panelists listened to my tracks, most were impressed with the fact that I had real band recordings in with my electronic works; while some felt that I was doing 'meaningless production work' and should have sampled and looped the instruments.
I decided to share my journal from producing the album in the hopes that
it might inspire other bands and producers to return to creating
recordings as opposed to making them. A basic blue-print to making a commercially viable, band recording. QuestLove, Spike Rebel and I should not be the only Soul/Urban/ R&B producers under 50 who know how to do this... Perhaps these notes will be another way for The GROOVALOTTOS to make the musical world more interesting. So now, onto the process...
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